Redding Arts (2017-2021) was a public initiative to revitalize a struggling downtown through public art.
After a devestating wildfire in an economically-deprived city center, we had a simple vision: bring in world-class artists, beautify the city, and watch it bloom.
Through compelling social media strategies, crowdfunding, and numerous private and public partnerships including the mayor’s office and Shasta County Arts Council, we turned public sentiment into an optimistic force for revitalizing downtown commerce and culture. Today, Redding’s city center is alive with stunning artworks, new businesses, educational organizations, and major development projects.
Invest in beauty, and transformation follows.
Press & Footage:
Video: The Makery Mural
Record Searchlight: The Buzz: Downtown Gets Colorful Mural
KCRTV: Theory Coffee & Shasta County Arts Council Mural
Record Searchlight: Redding and art: what comes to mind? Latest public art quest sparks questions, controversy
KCRTV: Forward Redding Mural
For ongoing developments, see Visit Redding