Redding Arts (2017-2021) was a public initiative to revitalize a struggling downtown through public art.
After a devestating wildfire and an already economically-deprived city center, we had a simple vision—bring in world-class artists, beautify the city, and watch it bloom.
Through compelling social media strategies, crowdfunding, and numerous partnerships – we turned public sentiment into an optimistic force. Today, Redding is alive with stunning artworks, new businesses, educational organizations, and major developments.
Invest in beauty, and transformation follows.